Digital Publishing – Myths Debunked

With the emergence of eBooks, the publishing industry has undergone and witnessed a paradigm shift. Digital Publishing has been in tremendous progressive growth with associated benefits such as low cost of production, reach outoutachout to a wider audience on a global scale, generating new revenue streams, etc,.

eBooks facilitate digital content in interactive and multiple available formats with easy accessibility in delivering a holistic experience with rich multimedia elements.

There are a lot of misconceptions around the core digital conversion process in the digital publishing industry.

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Here are some of the myths and misconceptions debunked about digital publishing and why publishers should make e-publishing a part of their digital transformation strategy:

Myth-1: eBooks are easy to duplicate

Digital publications are easier to replicate leading to revenue loss.

Fact:

DRM enabled content platforms can be securely distributed amongst users preventing privacy – protecting the original content in an encrypted manner without worrying about intellectual property theft threats.

Myth-2: eBooks are suitable for heavy-text content

Digital publications are suitable only for content with a majority of text such as magazines, novels, and journals.

Fact:

Digital Publishing enhances the extended reach in the form of outreach via compatibility across smart devices which enables the content to be displayed in rich media, high-resolution, digital formats enabling publishers to create and publish content in graphics-heavy digital publications as well.

 

 

 

 

Myth-3: eBooks do not allow offline content access

eBook readers cannot be used to read offline content without internet connectivity.

Fact:

Digital Publishing Platforms have the ability to convert eBooks to mobile compatible formats enabling the readers to download and access the content offline at their convenience with secured offline access being the best feature.

eBooks can be accessed with no active internet access even in the absence of internet connectivity.

Myth-4: Only eBook Readers can access digital content and publications

Publishers may/might lose their audience (effective) due to the costs involved with a dedicated eBook.

Fact:

Digital publishing platforms facilitate the functionality to convert eBooks to mobile compatible formats that readers can view on their choice of devices thus eliminating the need for an eBook reader.

https://www.mpowero.com/wp-content/uploads/2021/11/qw.pngMyth-5: Digital publications incur high conversion costs

Digital publication conversion costs are expensive.

Fact:

Digital publishing platforms come with lower affordability too with various pricing plans such as flexible pricing, fixed pricing and revenue sharing.

Myth-6: Digital Publications lack aesthetic appeal

The printed version of the books are more attractive than their digital counterparts as digital publishing will deplete the visual appeal.

Fact:

The digital publishing process actually enhances the content via various formats and makes it much more interesting for the readers. Content can be tweaked to meet the requirements of the target audience making it compatible with most of the smart devices with the best layout and making it more aesthetically appealing meeting the publishing goals.

Myth-7: Digital Publishing process disorients the content

The digital publishing process will drastically change the formatting or layout of the content.

Fact:

Digital publishing offers two types of content layouts to choose from – static (fixed content) and dynamic (reflowable content).

Myth-8: Digital Publications are not interesting and engaging

Physical printed books are more engaging than the digital books for the readers.

Fact:

Both formats (print and digital) have their own merits and demerits based on the likes and dislikes, reading habits of the readers. Digital publishing adds layers of interactivity by facilitating the embedding of multimedia content making content more interesting, interactive and engaging.

Digital publishing platforms offer to integrate interactive elements such as augmented reality with 3D visuals, which could further enhance virtual reality making learning contextual and engaging. With technical advancements, digital publishing ensures high engagement and interactivity.

Myth-9: Digital Publishing requires high expertise

The publishing process might drastically change the format or layout by disorienting the content.

Fact:

Digital publishing offers two types of content layouts to choose from – static (fixed content) and dynamic (reflowable content).

Conclusion:

Digital publishing caters to a wider audience in a cost-effective way as digital content is easy-to-access, edit and distribute enriching reading experiences.  Technological interventions along with the increasing number of smart devices are making humankind move towards digital content consumption.

With the increasing availability of digital publishing platforms a growing number of potential opportunities lies ahead for digital publishers to increase and retain their audience.

mPowerO provides continuous support and is an end-to-end offering to Digital Publishing Solutions.

Talk to our expert team members for a deeper understanding and more related information.

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