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Educational (Academic) Publishing is no exception to unprecedented events affected by the COVID-19 Pandemic.
mPowerO provides continuous support and is an end-to-end offering to Online Learning Platforms/Solutions. While the forced-pandemic has accelerated some positive trends in Academic Publishing, a predominant and yet significant part of the Educational Industry is still struggling between Print and Digital distribution, catering to weaker market situations and business model disruptions.
As educational institutions have moved to Online Learning, so is the quick adoption of Educational Publishers in several traditional publishing forms to Digital Publishing.
Here are a few trends that the Academic Publishing Industry will witness and adopt in the coming near future:
a) Digital (Hybrid) Learning is going to be the Future:
The impact of forced-pandemic led situations and evolving technologies has enforced the digital learning landscape from K12 to Higher Education, as this form of Hybrid Learning will continue in the future, due to the uncertainty with the Pandemic.
In future, classrooms will most likely use the various tools in blended learning and flipped classroom environments, enabling both students and teachers to make use of the best of the worlds.
Hence, for Educational Publishers, there is an implicit requirement to quickly navigate and adapt to the digital acceleration, to shift from traditional sales to cloud-based learning and subscription content bundles, especially in the higher-education segment.
b) Significant increase in the use of Authoring Tools:
An increasing number of publishers are required to use course authoring tools, the key benefit being, tools enabling the addition of interactive and multimedia elements to the learning resources, so that learning is made easy, with the increasing digitalization of the academic publishing, on a day-to-day basis.
Digital transformation is also allowing to cut down the time, efforts and the cost of the learning resources, on the positive side, to enable quicker adoption.
c) Rise in Personalized Learning:
The focus on using the latest technology to offer personalized learning (in the form of both blended and self-paced learning manners) is increasing significantly, as Publishers realize that digital learning will allow students to review lessons multiple times at their ease, on the device of their choice to remain in competition with their peers.
Since each student has different learning styles, hence their learning paths do differ and hence personalized learning has become more personalized due to different learning styles and preferences. Hence, publishers are bound to create personalized learning environments to allow students to choose their preferred learning resources.
d) Ease of usage of Smartphones:
The rapid penetration of smartphones and the gradual shift of preferred reading medium of users is changing from conventional print formats to digital formats. This is in turn enabling an increasing number of leading educational content publishers to deliver a distinct variety of content (digital) through internet based smart-devices.
Digital Technology in the Education sector is being adopted across Countries Worldwide and hence the digital education publishing market is rising further too.
e) Rise in eBooks (in an interactive manner):
Another rise with digital education publishing is the rise of eBooks. The digital shift will stay longer, post the pandemic, and this will require academic publishers to explore powerful digital platforms to assist them ease their operations and remain competitive.
Providing interactive books for the Publishers are easier choices as they are simpler to make, much easier to update and the publishing costs too are significantly low – in the form of designing, printing, warehousing and distribution. The Academic Publishing industry will see a significant boost and rapid increase in this interactive formats
While the publishers industry was quick to adapt, in being digital, an increasing number of publishers are still trying hard to make it possible for new publishing. It will be interesting to explore the kind of long-term impact this trend will have on Academic Publishing though.
The industry must implement the trends discussed above, in order to be on part with the latest technology changes.
Talk to the team of mPowerO experts to leverage on the prospects for Publishers, as Product Offering.
Write to us at firstname.lastname@example.org to get your queries duly answered and enable/switch to the revenue generation model of the Publishers’ Segment.
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